1. Built with SEO in mind: GravityMarket builds search optimization into the site through its technically optimized framework to achieve maximum visibility and minimize ongoing optimization investments.
2. More Product Pages Indexed: GravityMarket’s search optimized platform turns every page in your website into a traffic acquisition engine.
3. Increased “New to File” Customers and Overall Sales: Through increased targeted natural search traffic, product merchandising options and streamlined checkout process.
4. Integrated Product and Website Content: An easy content management solution to strengthen the online product catalog with additional keyword-rich site content including up-sell and cross sell opportunities.
5. Proven Merchandising Tactics: To increase conversion rates through merchandising options (featured, related, accessory and clearance products) and usability optimization of navigation, page layout and design.
6. Standard Integration With Backend Systems: To allow streamlined secure two-way communication between GravityMarket and backend fulfilment systems (CRM, Inventory and Order Management) using standard industry methods.
7. Robust and Flexible 3-Tier Architecture: To allow modular functional enhancements and specific customizations to meet unique business requirements safeguarding the client’s overall ecommerce platform investment.
8. Integrated Online Marketing Services: To develop and implement search and online marketing strategies to ensure profitable outcomes and growth of the business online.
9. Effective ROI Tracking and Reporting: To assess performance of ecommerce website and online marketing activity including sales conversion, email marketing, PPC referrals and much more.
10. Robust and Secure Infrastructure: To meet traffic demands as the business grows online and ensuring a safe environment for commercial transactions.

Problem

PoolDawg, an online billiards store, was in need of taking their internet marketing presence to the next level. They determined that SEO was the means to get them there.

“As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,” says Mike Feiman, Director of Marketing for PoolDawg.com.

Their original website suffered from several structural/functional limitations and relatively low conversion rates.

Solution

An initial SEO analysis document was completed and presented for PoolDawg. The analysis covered the primary aspects for best practices in search engine optimization and provided PoolDawg a blue print for optimal execution into the organic search channel.

The analysis also provided insights that a new site structure, with optimized design and Cascading Style Sheets (CSS), would benefit PoolDawg.com’s exposure in the search engines.

In order to capitalize on the SEO, structural and functional opportunities, PoolDawg decided to utilize Netconcepts’ GravityMarket Search Optimized Ecommerce Solution. GravityMarket provided PoolDawg.com an optimal site design and on a robust, scalable, software infrastructure.

“After delivering our analysis to PoolDawg, Netconcepts realized that a new site structure would do good things for their business online. We are pleased to see that our recommendation to get a new infrastructure was correct and PoolDawg is realizing the return,” stated Jody Hartwig, Netconcepts’ Vice President of Ecommerce.

New ecommerce features for PoolDawg include:

• Best practices in design and navigation, including optimal CSS files
• A stream lined, 3 step checkout process
• Estimated shipping calculated in shopping cart page
• Featured Products RSS Feed
• Enhanced Content Management System

Results

Implementation of the recommendations from the SEO Analysis yielded a 300% increase in search engine traffic.

Now that the redesign has taken effect, PoolDawg currently receives page one rankings for the targeted search term, “pool cues.”

Attention to best practices in website design, and merchandising, has paid dividends as well. Since the redesign, PoolDawg has enjoyed a conversion rate increase of 27%.

The new site design, and capabilities work to maximize the consumers’ entire shopping experience and drive them through to complete an order.

Feiman commented, “We saw an overall increase of over 300% in our search engine traffic within the first 60 days of implementation. We are extremely pleased with our initial results and look forward to expanding our relationship with Netconcepts.”

(Be sure to check out PoolDawg’s Podcast with PRWeb and Netconcepts’ VP of Client Services, Jody Hartwig)

(Also be sure to check out PoolDawg’s testimonial for Netconcepts)

This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.

[ database | client admin cms | SEO ]

Visit site

This site boasts extensive functionality on the back-end, including some quite sophisticated integration with their own back-end systems. The site has tens of thousands of pages in Google. The revamp that we completed included a total site redesign, new user interface and a completely new website back-end and database.

[ database | client admin cms | SEO ]

Visit site

A few new features worth noting:

• The entire archives have been opened up. No more passwords required!
• Articles support both comments and trackbacks.
• Deep links to old articles have been maintained through 301 redirects.
• The site now offers RSS feeds. Not just one main RSS feed, but every category has an RSS feed.

The company came to Netconcepts to establish a complete ebusiness presence. The site we created for them offers more than great nursing supplies and equipment. It offers the latest school kids news and a separate nursing blog, authored by a local school nurse.

[ database | client admin cms | SEO ]

Visit site

Among the additional out-of-the-ordinary features offered to customers is a Wish List capability which is integrated throughout the site and is as simple to use as the shopping cart itself.

The site is built search engine friendly, of course, with static looking URLs, unique keyword rich title tags, and more.

[ database | client admin cms | SEO ]

Visit site

[ database | client admin cms | SEO ]

Visit site

Ecommerce is a large part of the company’s business says Van Dyke’s Director of Operations Susan Kalb. Their selection of Netconcepts, whose development staff were based in New Zealand, was because the agency was able to meet their site and ecommerce needs better than any local supplier.

President of Netconcepts, Stephan Spencer says that of the last 38 site developments for their clients, 34 were for US-based companies. He also expected Netconcepts to double its revenue in the next 12-18 months.

Problem:

Although Steve Spangler has this great persona in the offline world, it wasn’t translating very well to the online world.

“Our ecommerce site was terrible. No, it was worse than that. The website was abysmal,” says Steve. “I was getting one million viewers a week on TV but I was ashamed to send people to our site. After a first re-design (by another company) there will still problems. They knew nothing about SEO or how to translate the Wow Factor into sales. They could make a site that was aesthetically pleasing but they didn’t know how to wrestle the credit cards out of people’s wallets.”

After researching the problem Steve discovered Netconcepts and began a dialogue that continues to this day.

Solution:

The engagement with Netconcepts began with a website audit. We evaluated their existing site and made a whole raft of recommendations on how to improve it or do it better, as far as usability, functionality, search engine visibility, and making the site stickier. All of this had the goal of changing the site so that people will want to return to it again and again.

Steve Spangler Science liked the audit so much they asked us to implement our recommendations through a site re-design which we did, vastly improving the functionality of their ecommerce shopping cart site, and getting every page into Google. The whole site was re-built from the ground up to be search engine optimal.

Steve comments: “Netconcepts taught us to do things differently, to think differently about our web content and to write differently. I realized I was searching for the wrong thing. I had to learn to see the invisible stuff behind the web pages that make them rank well in the search engines. I had to stop thinking like a cataloger and instead draw upon my TV skills from the Four O’Clock News, I had to grab someone’s attention and keep them from clicking off to another site and Netconcepts helped me realize this”.

We also wanted to convey how entertaining Steve was. We did that through installing fun product demonstration video clips on the site and then later through suggesting Steve start a blog. We helped Steve through the whole blogging process: evaluating blogging software, designing the look-and-feel, and training Steve on how to write for blogs.

“The blog came about when I came to Netconcepts with an idea for a site re-design and they replied with the blog concept. What’s more, their concept was going to cost one-third less and be more effective than my original idea. I thought this honest, collaborative approach was great and in retrospect the blog was the right next thing to do. It gave our site more punch. Now it will become the cornerstone of my new speaker website.”

Netconcepts also assisted with email marketing: email strategy, with template creation, delivery and tracking, ensuring the goals of increasing visibility and usability were adhered to at each step.

Results:

Steve Spangler’s ecommerce site has grown in the past 18 months with revenue increasing three figures to mid five-figures a month..

Steve’s blog, although relatively new as of this year has already achieved a PageRank score on a par with his ecommerce site.

“A detailed analysis of our print catalog marketing plan revealed a direct correlation between catalog distribution and increased web traffic. However, a survey of our top customers revealed that they turned to our website to get MORE information on a product that interested them. Our high-content website not only answered their questions but prompted them to buy additional products that “grabbed” their attention.”

“Together we worked to make a very successful arm of my business. I am a tough client and I don’t have a six-figure annual web budget. Why did I agree to publish information in this case study? Am I concerned about our competitors getting a hold of it? Sure. But I have trust in Netconcepts to protect our innovative ideas and creative marketing strategies. Anyone can hire a web design company to “open up shop” on the internet. But just because a store is open doesn’t mean that anyone is shopping or buying. Netconcepts taught us how to turn shoppers into buyers and the key is have creative ideas, to think differently and to be innovative. It’s easy for our competitors to imitate (and we see it every day), but the real secret to internet marketing is to innovate. That’s why our competitors will always be 8 month behind. Thanks Netconcepts.” - Steve Spangler

(Also be sure to check out Steve’s testimonial for Netconcepts)